With Nike recently dismissing nearly a third of its digital division’s workforce responsible for the Nike FuelBand, there are rumors that it could mean the company is teaming up with Apple on a new device. Roy Latke at GeekTime has an interesting idea on the rumored iWatch. He believes it won’t really be a smartwatch, but a smart band that focuses on fitness and could even be used to operate other devices as a gestural controller. He also suggests that the smart band could be used if Apple enters into the market of mobile payments.
Roy Latke, GeekTime:
In recent weeks I spoke several times with two sources in Cupertino pertaining to future products to be released by Apple later this year for the holiday season in the U.S. and Europe. Judging on the basis of the information revealed in these conversations, Apple has been working for a long time on a project that appears to be in its final stages of touch-ups.
What became clear is that the much anticipated Apple smart watch is not so much a watch as it is a smart band. It would appear that just as Apple has done with the iPhone and iPad, here too the technology giant plans to create a focal point around which a new ecosystem will evolve. To be more specific, Apple is looking to launch a smart band towards the end of this year whose collection of sensors will be able to be used not only to monitor the activity of the wearer, but also to operate other devices as a gestural controller.
